Naming the style Art Nouveau

At its beginning, neither Art Nouveau nor Jugendstil was the common name of the style but was still known as this in some locations, and the style adopted different labels as it spread between artistic centres.[15] Those two names came from, respectively, Samuel Bing's gallery Maison de l'Art Nouveau in Paris and the magazine Jugend in Munich,[11] both of which promoted and popularised the style